WooCommerce vs PrestaShop: choose by usage profile
Neutral comparison of WooCommerce and PrestaShop based on vendor docs and marketplaces consulted on 27/09/2026. Highlights: plugin vs standalone, shared…
Emma Collins
Emma covers e-commerce, website builders, design and AI tools. She compares platforms on the criteria a small business actually feels: setup time, running costs and lock-in.
23 articles published
Website Navigation Best Practices
Summary of navigation best practices from Baymard, NN/g, W3C/WAI and Material Design (consulted 27/09/2026). Guidance on visibility, labels, choice limits…
Product page design best practices
Actionable, source-backed best practices to design accessible, SEO-friendly product pages that inform buyers, reduce friction, and boost conversions.
Mobile-first design checklist for production
Practical, implementation-ready checklist to build or audit mobile-first pages for frontend developers, designers, PMs and site owners. Last reviewed 27/09/2026
Best Shopify themes for small stores
Guide to Shopify themes optimized for small stores (1–10 products): fast loading, easy setup, and product-focused layouts. Selection and sources…
Payment gateways for WooCommerce compared
Comparison of WooCommerce payment gateways with integration types, supported payment methods, EU availability, pricing links and subscriptions notes based on…
What AI Website Builders Still Get Wrong
Explains strengths and gaps of AI website builders, risks for small businesses, and practical checks to run before publishing a…
AI SEO tools for small websites: Surfer, Frase, Semrush
Compare AI-SEO tools for small websites and microbusinesses. Features, pricing notes and recommendations based on vendor pages checked on 27/09/2026.
AI coding assistants for web developers
Comparative summary of AI coding assistants (GitHub Copilot, Tabnine, Sourcegraph Cody) with billing, hosting, integrations and documented limits. Sources consu
How to speed up a WooCommerce store
This page explains why a WooCommerce store is slow, lists urgent technical fixes, details the cart fragments issue, and provides…